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Global Creative Industries
 
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The creative industries have become one of the fastest-growing and increasingly influential sectors of the global economy. The Global Creative Industries Major constitutes an interdisciplinary framework to the study of the complex relation and interaction between commerce and culture. It examines and analyzes the intertwined cultural, economic, social and political forces behind the commercialization of creativity and the culturalization of commerce at an industry-level. Through its global and comparative emphasis, the programme aims primarily to engage students in examining different perspectives on culture and to reflect critically on its changing roles, forms and contents in today’s society in which culture and commerce increasingly overlap with each other.

This programme provides an East-West global framework to the comparative study of the creative industries in Asia and the West. It provides students with a panoramic view of the emergence, development and prospect of the creative industries at the global, regional, national as well as local levels. It aims to examine the broader system of production, distribution, marketing, consumption, and regulation of the key creative industries including but not limited to advertising, fashion, art, antiques and crafts, publishing, music, performing arts, digital entertainment, design, film and video, software and computing, and television and radio. It covers topics ranging from the cultural critique on the development of the creative industries, the examination of the process of cultural production to the assessment of cultural policy to provide students chances to explore and analyze the interplay of culture, business and politics.

A major in Global Creative Industries consists of a prerequisite core course (GCIN1001) and 12 other introductory credits from any Arts programme(s) normally taken in the first year, and 54 credits taken in the remaining years of the programme. These 54 credits consist of 24 credits of core courses (GCIN2001, GCIN2002, GCIN2003 and GCIN4001), 6 credits of an Entrepreneurship Foundation course (GCIN2015 or GCIN2016 or GCIN2026) and a further 24 credits of elective courses listed below. GCIN4001 is the capstone course designed to allow students to advance their analytical thinking by permitting the application of disciplinary knowledge and principle.

A minor in Global Creative Industries consists of the 6-credit prerequisite core course (GCIN1001) and other courses in the programme, including 12 credits of core courses (GCIN2001 or GCIN2002 and GCIN2003) and a further 18 credits of elective courses as listed below totaling 36 credits.

BA Syllabus (2017-2018)

Learning Outcomes:
Students who have completed a BA programme in Global Creative Industries should be able to:

• demonstrate the ability to reflect and appraise the cause and impact of the development of a variety of global creative industries;
• demonstrate the ability to discern different perspectives on culture and to reflect critically on its changing roles, forms and contents in today’s society in which culture and commerce increasingly overlap with each other;
• demonstrate the ability to analyze the intertwined cultural, economic, social and political forces behind the commercialization of creativity and the culturalization of commerce at an industry-level;
• compare the development of the creative industries in Asia and in the West;
• develop and deliver their innovative cultural-business ideas; and
• engage in discourses on the prospect and development of the creative economy in academic and other public platforms.

   
   
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